The Heritage Collection: Shop New GSU, Southern & JSU Drops
Shop | New Arrivals | Events
The Heritage Collection
Honor the legacy. Celebrate the future. Our new collegiate capsule is designed for those who carry the pride of HBCU culture everywhere they go. Fresh gear for JSU, Grambling, and Southern has arrived for the 2026 season.
Featured Release
GSU Heritage Polo
Rep Grambling in classic Tiger style with this premium red, black, and gold quarter-zip. Featuring bold lettering and the new back-panel Tiger head design. Perfect for the homecoming stage. Only $75.00 (Valued at $89.00)
Exclusive Drop
Upgrade your wardrobe today with our flagship varsity aesthetic.
PV Varsity Tee (black)
Premium cotton for comfort with a chenille patch on front. Unisex sizing available. Please note back order on size 3X.
$49.99 $47.49
Southern Varsity Denim Jacket
Stand out in the stands. This unisex Varsity Jaguar Jean Jacket features fierce tiger embroidery that makes a bold statement. A gameday essential for every Southern fan. $120.00 (Special Launch Price)
JSU Big Cap
Display your love for the JSU Tiger in a big way. This larger-than-life hat is the ultimate expression of school spirit and perfect for gameday victory cheers. Now $55.99
September 2026 Pop-Up Tour
Signature Brand is hitting the road this football season!
JSU Fans: Catch us on Vendor Row outside Veterans Memorial Stadium at ALL JSU home games this season.
GSU Fans: We’ll see you at the Grambling Alumni Mixer at the Omni Hotel for the State Fair Classic on Friday, September 25th, Grambling Homecoming, and the Bayou Classic in New Orleans.
Dallas: Shop Grambling and Prairie View apparel at the ICE COLD Alphagate Vendor Event on Saturday, September 26th, at 2535 MLK Blvd., Dallas, TX.
Southern Fans: Catch us at the PV and TSU games, Homecoming Alumni Day Party, and the Bayou Classic.
Alabama A&M & Alabama State Fans: We’re headed to Birmingham for the Magic City Classic.
We look forward to seeing you this season!
From the Culture, For the Culture — The Signature Brand Way.
JSU | Grambling | Prairie View | Southern
Visit Our Store
Address: 1610 Winnsboro Road Monroe, LA 71202
Store Hours: Tue: 12pm-6pm Wed-Fri: 2pm-6pm
Get the Full Experience
The Signature Brand mobile app is your gateway to exclusive early access to drops, real-time pop-up notifications, and a seamless shopping experience for all your HBCU and Greek apparel needs.
Comments